Build A Brand With A Functional Website
Building a modern brand or business is difficult but with certain tools, you will have a way to start a business and run it successfully. According to website design company Webolutions, modern websites are crucial to building a brand or business today. The functional website is what makes the difference between positive and negative reviews.
Brand owners build a modern functional website to anticipate the needs of the public and offer what they want. There are millions of websites with similar objectives that compete with one another in the same industries. For websites to beat off competition and achieve high KPI scores, certain features must be present.
Responsive web design:
The responsiveness of a website describes the speed of loading, the fastness of response to user input, and the absence of lag. That is especially significant in our time where even a tiny delay can make visitors abandon your website. For example, a 2017 study by Akamai showed that a 100-millisecond latency cost Amazon a -6% drop in sales. Considering how huge the brand is, that must be a significant loss. Your website should be responsive to stand a chance in the modern internet space.
SERP ranking is necessary. According to the website design company, Webolutions, websites must be optimized for search engines to stand a chance of being seen. Most internet users never go beyond the first page of SERPs to find websites.
Cluttered websites often present a shabby image to users. Websites should be designed in a way that the UX is clean and uncluttered. Fonts should be of appropriate sizes and formats, properly spaced, and used on complementing backgrounds.
Cross-browser and mobile compatibility:
Mobile devices generate nearly half of the global website traffic every year. This crucial detail explains why your website must be cross-browser and mobile-friendly. Designers have to test websites to determine compatibility with different browsers and mobile devices before publishing. At website design company Webolutions, they test websites in device labs. They check for speed, functionality, and aesthetics to ensure that they meet standard values.
The modern trend is to deploy an intelligent assistant to interact with users even when human agents are unavailable. These AI-driven bots can collect information, create orders, and resolve queries for millions of people simultaneously!
Building your brand online is possible only when you get the basics right. Build a modern functional website and watch your business grow.