Best Pr And Marketing Tips Post-pandemic
COVID-19 has transformed our lifestyle totally; the way we live, do business, work, and love were affected by the pandemic. Companies are also affected especially the PR and marketing departments. This is why while the world is struggling with the effect of the COVID-19, it is important to put into consideration what the post-COVID world and the new digital lifestyle mean for your marketing. According to Scott Jones, CEO of the 123Internet group, there’s been a rise in companies creating websites and creating new social media campaigns. This is the exact time to work on improving your online presence. Although many businesses already have some business online, the pandemic has shown the possibilities of so much more. One efficient way to improve your online presence is automating your email communication or offering online classes to your customers in whatever industry you are in.
Bearing this in mind, below are some post-pandemic PR and marketing tips you can use to your advantage.
Participating in Facebook Ads
People spend a lot of time online, which has significantly increased the ROI on PPC ads. Facebook ads are amazing because not only is it affordable, it is also a great way to become part of your target audience and make public any new changes you made to your business or any promotions available. Online ads are engaging and help to reach the target audience; it’s an innovative way to scale your business. According to Olaotan Richard of Aims Digital Network, social media is not only more cost-effective, but it also offers great opportunities for innovative engagement with your audience.
More than before, it has become even more important to utilize your online presence. People stay glued to their computers and smartphones a lot, and this has increased with the emergence of the pandemic and due to the lockdown. According to Scott Keever of Scott Keever SEO, Post pandemic PR marketing must be included with highly trained staff; under-trained staff should be made to go through eLearning to obtain more skill; only then can they be of good help to building your brand’s visibility. Be well aware of the way the public views your brand or company and tailor your ad messaging to correspond with the way your audience views your company or brand. There is a usual conflict between PPC and SEO; you can make a marketing mix of it for more efficient results. To survive post-pandemic marketing, SEO and content marketing is the new trend. Taking a chill pill during the pandemic would only mean endangering your company’s image and giving yourself as a marketer extra work post-pandemic.
Focus on Your Present Customer
Instead of trying hard to get new customers, focus on retaining your present customers. Try and provide solutions to their new needs, so they don’t go in search of your competition. The economy is quite unstable at the moment, and once it stabilizes, you receive an ROI from your loyal customers. This will drive traffic to your business and increase customer loyalty, social media engagement, and even word of mouth advertising.
Try Running Exclusive Offers
One way to get your business out there is by offering exclusive promotions; this will get your old customers to come back and bring in new clients at the same time. If your business falls into one of the industries really affected by the pandemic, then freebies and discounts are a great incentive to get customers interested once again and keep the traffic coming in.
Overhaul Your Communication Strategy
Your previous strategy won’t work with the post-pandemic world, many people have had their priorities changed, and your content needs to fit into their new world. You might need a new approach towards your customers, and this might require changing your content calendar and also getting to know how your customers think post-COVID. You could do with a detailed email survey, a change in your ads, emails, and videos.